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Miss Sierra Leone Hawa Kamara : New Brand Ambassador for Jewelry Line

Miss Sierra Leone Hawa Kamara made history by being  first Sierra Leone woman to enter the Miss Universe beauty pageant. 26-year-old Hawawa  did not win the 65th Miss Universe crown, but she won all of Filipino hearts.

Good news! Starting January 2017, Hawa Kamara will be representing the fine diamonds procurers, Moijey Fine Jewelry and Diamonds as their first brand ambassador. The ambassadorship is initially signed for one year and involves domestic and global engagement campaigns.

According to SwitSalone website:

The premise of the ambassadorship is for the crown-holder to represent the luxury diamond brand to the general population in order to increase awareness, maintain the company’s stellar image, generate sales and placement opportunities and expand their growing customer base. Being born in Kono, Sierra Leone’s “Land of Diamonds” makes Hawa’s appointment metaphorically magical. She is a perfect choice for this globetrotting ambassador appointment as she is already traveling internationally fulfilling her current duties for the pageant organization.

Moijey Fine Jewelry and Diamonds  was founded in 2002 by Daniel Moijueh to celebrate the beginning of the end of the blood diamond civil wars across Africa. The company support literacy and education programs in Africa through the M.O.I. Foundation, which receives 10 percent of every diamond bought on their website to purchase books, fund scholarships and provide other school supplies. (

Congratulations Hawa Kamara and hope you come back again here in the Philippines!

Miss Sierra Leone during Miss Universe 2016 Evening Gown preliminary Competition

Miss Sierra Leone poses in her Filipiniana gown backstage at the Miss Universe Organization's fashion show in Vigan.

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